Digi : Wwwow!

What better way to bring Malaysians together than to allow them to interact and discover things about each other? The DiGi WWWOW "Internet for All" Awards did just that. They gave Malaysians a platform to promote their online content and it could be voted for by their friends or just about anybody who visited the site. Totally about the people, for the people and by the people.

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Wyeth : Formula for Success

With the aim to put Wyeth in the fore-front of every mother's mind as the go-to brand for infant milk formula, we built a footstep program, called S-26 MAMA Club, to walk first time mothers through their journey beginning at pregnancy all the way up to the child's growth till 7 years of age. This partnership between Wyeth and Rapp has resulted in awards being won for this campaign's strategy.

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Michelin: Sell-out

You can go a long way with good tires and we intended to put just that out to the masses. The festive season was the best time to do it too because of the amount of travelling that would be incurred by families and individuals alike. It worked tremendously well to our advantage because the tires had fuel saving and long-lasting features that proved to appeal highly to the customers.

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